SOFTSWISS Game Aggregator Partners with Ready Play to Expand Global Coverage

SOFTSWISS Game Aggregator, a leading iGaming aggregation platform, has partnered with the prominent game provider Ready Play to include the developer’s immersive and engaging portfolio in the platform’s soft gaming offerings. The partnership will enable the aggregator to further expand its coverage in the global iGaming market to simultaneously mark another collaboration of the first-league content providers and aggregators.

Experience and Expertise:

Ready Play boast 20 years of experience in the iGaming world. The studio’s focus on gamified slots has been recognized by the Alderney Gaming Control Commission (Channel Islands) certification. Therefore SOFTSWISS Game Aggregator is set to benefit from provider’s broad possibilities to meet the requirements of the platform’s existing client brands. The experience and the expertise of these market giants seems to promise a comprehensive service to clients and an outstanding gaming experience for players.

Terms of Partnership:

Under the terms of the partnership, Ready Play will supply a series of its innovative in-house developments such as slot games ‘Reel Bingo‘ and ‘Snakes & Ladders‘ featuring detailed statistics and analysis to make the brand stand out from the competition. Such a unique content development approach also involves real players in game testing to enable the provider to use the respective feedback to tailor its products to the actual player requirements. Such an approach is in line with SOFTSWISS Game Aggregator‘s operating principles using the feedback from the client base to accordingly shape its exclusive market offerings.

Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, reportedly commented: “The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”

Grant Benson, Commercial Officer of Ready Play, added: “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”

The latest partnership comes simultaneously with the SOFTSWISS Game Aggregator’s announcement of a cross-product integration with the SOFTSWISS Jackpot Aggregator. The integration will enable the aggregator to combine the existing gaming distribution capabilities with sports betting functionalities into a unique offering for its partners and players.